ads v ideas
The abridged version
I really like ads. I just hate the ones that lack an idea.
An effective piece of communication won’t tell you anything, it will be it. It won’t tell you that it’s cool, it will be cool. It won’t tell you that it’s smart, it will be smart. The idea/concept will still speak to the core value of the brand. Not just the right PMS color, but a consistent tone and style that the audience has come to appreciate.
One more reason why I “hate” ads – because an ad, banner, poster or direct mail might not be the best solution for the communication problem we are trying to solve.
the toolset
print, web & film
As freelance art director, my involvement varies depending on the need of the client. In
all cases, I was brought in to conceive ideas to be delivered in at least one, if not several
media. I have hands on experience with corporate id, print, web design, promotions, 3D, animation, editing and directing.
In an effort to maintain visual and conceptual consistency, my role has included supervising the following: html and action script coders; production artists; designers; printers; illustrators; photographers as well as an assortment of outside vendors.
clients
Lucasfilm • LucasArts • Microsoft Industrial Light & Magic • Intel
VIsa • Dreyer's Ice Cream • AMD
J. Walter Thomson Advertising
Arrowhead Water • Frankel
Grey • McCann Erickson
m 415.606.2639
f 415.831.7338
